as the argument of the first post, one of my favorite theories of the most recent: The Long Tail Chris Anderson of , 2004. Where it was published? On Wired , of \u200b\u200bcourse.
Selling less to more -> less stuff to sell more people or niches.
Tremble, ye-commercial door-to-door-with-the-suitcase-full-of-products-standard: he never sold as much as today what the first did not sell. That is: for a given area, almost always the total sales of many products with little demand is much greater than the volume of sales of the few products with a strong
request. Seeing is believing illuminating chart on the side, where the party is the infamous yellow tail.
request. Seeing is believing illuminating chart on the side, where the party is the infamous yellow tail. Instructions:
- the speech is particularly valuable if the products with little demand are also difficult to find through traditional channels;
- the play does not work if instead inventory costs and / or distribution are high.
classic example: Amazon.com noted that the sale of books semi-sonosciuti and hard to find in a traditional library, the total gain was much more than a few but famous best seller. And if Jeff Bezos says ...
That's all folks - Here is the link to the original article by Anderson in Wired:
http://www.wired.com/wired/archive/12.10/tail.html
http://www.wired.com/wired/archive/12.10/tail.html
Image This blog by Andrew Hargadon: www.andrewhargadon.com
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