Jonas Ridderstrale, Swedish guru of management, one of the 'Thinkers 50 "world, talks about the karaoke. Indeed, the "Karaoke capitalism" in his book of the same name. What do you mean? Simple: today's businesses, according Riddlerstrale, they just copy, because of the dissemination of best practices, the widespread knowledge of success stories and in schools, where we study the innovative companies. So as in karaoke, you sing by imitating someone else, companies tend to imitate the few companies truly innovative and successful, without creating new ideas. Companies that generate innovation are therefore very, very few: people like Apple, Dell or the like. All others follow and imitate. Conversely, says Riddlerstrale, what consumers want is truly unique and personalized emotional products. It is in that direction so that companies should move: in the direction of serving the individual, who increasingly want to be the center of marketing.
Given that this is a summary of necessity simplified theory Riddlerstrale, you can do a couple of considerations.
First, about the lack of innovation.
If you look at the creative process, a process that underpins innovation, we realize that almost always starts with pre-existing elements, which are taken and processed, changed, mixed, and that in turn give rise to a new and unique form . It 'so pretty' normal 'that you copy, at least at a very early stage, but then it is quite possible that this process will develop a product or service or whatever, totally new. So perhaps it is not true that the copy rule out prospect of innovation, as it seems to support Riddlestrale.
Example: you have in mind the cubist paintings and sculptures Picasso? Try to compare it with some prehistoric African statues and you'll notice a certain "likeness." However all, including Riddlerstrale, I supposed, consider Picasso a great innovator with well-founded reasons.
Second, about the centrality of the individual.
I think we can say that already at least a decade marketing policies are intended to make the individual feel the heart of the world. We can discuss the results of this more or less brilliant choice, but there is no doubt that with the advent of web marketing can create more communication on the one hand and the other products and services truly "custom". Here, therefore, our Riddlerstrale says nothing wrong, but not anything new.
The suspicion is that some of the gurus, past and present, sometimes not more than the excellent communicators of evidence or obvious ideas are not particularly amazing.
Riddlerstrale probably just fell into the error of which he accuses the companies: failed to innovation, but merely "copying" of reality, albeit in an elegant and affascintante.
Image taken from www.speakerscorner.co.uk
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